(Jamestown, NY) Home theater and home office are two of the most popular categories in furniture. Growing consumer demand combined with changing technologies, like the
new flat panel TV's, have created an extraordinary opportunity for furniture retailers. However, this opportunity is passing many retailers by.Re-deploying showrooms with new furniture styles and the latest merchandising materials
is key to the furniture retailer reasserting itself as the home furnishings authority. Eric Morgan's comprehensive merchandising and branding program together with its dynamic furniture selections will allow the furniture retailer to
compete effectively in these channels.
At the April High Point Market, Bush Industries will introduce a large selection of home office and home theater furniture designed to accommodate the new TV and office electronics. In
addition, they will introduce a complete home theater and home office branding and marketing program designed to help retailers capitalize on this opportunity. Industry marketing expert, Leo Levinson, will present a seminar on the
integral components of an effective home theater/home office marketing strategy. As a special Market incentive, one retailer in attendance will win two sets of Eric Morgan home theater furniture -- one for the retailer's showroom and
one for use as a promotional giveaway.
Bush Industries will introduce the following at April Market:
TITANIUM- Metal and glass are high on the electronics furniture hit list in 2004. In this collection,
Bush merges these sleek, contemporary materials with the warmth of harvest cherry veneers. Sturdy smoke glass shelves rest on vibration-dampening rubber pads. The collection features a coordinating video base that accommodates
both conventional and flat panel TVs, and an audio tower.
PLATINUM MIST- The open architecture and metal and glass construction give this audio tower and video base its ultra contemporary look. Designed to
compliment the sleek look of the newest technology, it will accommodate flat panel TVs up to 60" or 154 lbs. Frosted glass shelves rest on vibration-dampening rubber pads for enhanced sound quality.
COBRA- This matching video
base and audio stand feature sturdy metal frame construction with black powder coated finish. Two audio stands can be stacked to create an audio tower. Back panels provide concealment for wiring and the video base can accommodate
conventional TVs up to 36" or 240 lbs.
COMMUTER EXECUTIVE- The clean lines of this contemporary office design are accentuated by frosted glass elements, Frosted Nickel hardware, and rich Harvest Cherry finish. It offers
work-in-progress shelving, various open and concealed storage options, and spacious work surfaces. The collection includes a writing desk, credenza, credenza hutch, credenza top storage, two drawer mobile file, lateral file, vertical
storage unit, and storage cube.
COMMUTER MOBILE- This contemporary European style home office collection is a practical combination of a functional wall system and versatile mobile writing
desk. When not in use the Mobile File and Desk nest within the Credenza. The Desk can serve not only as a central element of the home office but it also can move easily to other rooms to function as a game, craft or TV dining
table. Collection includes credenza, mobile desk, two drawer mobile file, and vertical storage unit, all in an attractive ash wood look.
VENICE- This group combines sturdy metal frame construction with Harvest Cherry veneers and
durable smoke glass work surfaces into an ultra modern and high functioning collection. The Desk's angled sides allow easy configuration into an "L" shape without additional hardware and provide ample work surface.
Collection includes mobile file, 60" desk, 72" desk, and bookcase.
Bush Industries' High Point showroom is located at IHFC W547. Phone: 336-882-4413.
Bush Industries, Inc. is a leading global manufacturer
of RTA (ready-to-assemble) and case goods furniture for home and office, as well as a supplier of diverse surface technologies. The company is headquartered in Jamestown, New York, with manufacturing facilities in New York State,
Mexico, Germany, and Asia.
