December 29, 2003 - Bush Industries, Inc. (NYSE: BSH) Lead by innovative Bush President David White, this Top 20 furniture
manufacturer's new executive team has chosen the 2004 CES as the venue to unveil its aggressive new marketing initiative. Bush's new strategy features an enhanced pricing and merchandising program built around creative new product
introductions. An industry leading direct-ship delivery system is also being showcased. Bush's total marketing and distribution program is designed to empower regional and independent retailers with a competitive, margin-boosting
furniture program.
"Early indications from retail customers are excellent," said Jim Schmidt, Vice President of Marketing and Merchandising. "Bush is coming to CES with strong momentum and pre-orders across the board. We
intend to be the supplier of choice for home entertainment furniture for any size retailer," he said.
Anchoring the Bush plan is a diverse array of consumer electronics furniture, introduced by Bush's design group under the direction of Joe
Miller, Senior Vice President of Design & Development. The CES introductions are designed to complement the technological advances in the consumer electronics industry, like flat panel TV's and redesigned audio/video components.
"Flat panel TVs are the wave of the future and we are in position to capitalize on it," continued Schmidt. "However, most retailers are still selling a lot of conventional TVs. The ability of most of our video bases
to handle both conventional and flat panel TVs makes Bush Furniture versatile for both the retailer and the consumer."
Bush, known for its exceptional quality and value, has brought a diverse assortment of style, finish and material
options designed to compliment today's hot electronic products. Bush's show theme, "leading by design," emphasizes its commitment to maintaining its design and quality leadership with fashion-forward styles, surfaces and
value-added detailing techniques.
Dave White, President of Bush North America, noted "Style and functionality must stay ahead of the curve. You can define the trends or you can react to them. Like the consumer electronics
industry, Bush designs furniture using a "what's next" philosophy. Creative vision, combined with our successful track record for knowing what sells on the retail floor, are the Bush difference."
Bush Industries will be exhibiting
its latest, most innovative and tip-tested home entertainment furniture at the Consumer Electronics Show in Las Vegas between January 8 - 11, 2004. Their new, Frank Lloyd Wright-inspired show space #18911 is located in the Las
Vegas Convention Center, South Hall, Ground Level.
Bush Industries, Inc. (NYSE:BSH) is the 16th
largest U.S. furniture manufacturer, according to a major industry publication. Bush is a leading global manufacturer of RTA (ready-to-assemble) and case goods furniture for home and office, as well as a supplier of diverse surface technologies. The company is headquartered in Jamestown, New York, with manufacturing facilities in New York State, Mexico, Germany, and Asia.
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