Techno builds momentum with market-tested value equation

Jamestown, NY-  The Techno™ series continues to make inroads into dealer channels since it's launch two years ago.  Techno™ is a sleek line of desking, storage and conferencing furniture released by Bush Industries under its röhr™ brand.

Its success during difficult economic times bodes well for the collection as capital spending rebounds.  Techno appears poised for strong growth in the healthy economy.

"Techno offers a unique value proposition for the dealer and consumer," said Dave White, President of Bush North America.  "It combines a modern aesthetic, intelligent functionality, and excellent quality at a very reasonable price.  It has a lot to offer."

The line offers contract design at mid-market pricing.   With thermally-fused Melamine surfaces, its design features include steel legs, mesh modesty panels, tambour doors and a series of innovative conferencing and storage options.

Techno's success during recent difficult economic conditions came through smaller dealers and design firms.  Real estate offices, insurance firms and auto dealerships have been strong candidates for installations. 

"New business formation and small business growth continue to represent tremendous opportunities for Techno," said Bob Rosenblatt, VP of Commercial Furniture Sales at Bush.  "These opportunities are multiplying while larger prospects are immerging and Techno is positioned to realize considerable growth in the years ahead."

Techno combines a modern aesthetic, intelligent functionality, high quality at a reasonable price.   This sleek and versatile line of commercial-grade office furniture features height-adjustable legs and steel beam construction that allow lots of legroom and handicap accessibility.  The height-adjustable monitor shelf and articulating keyboard shelf provide ergonomic comfort.  Extensive wire management features include desk surface grommets, underside trays for power strips, legs that conceal wires and stylized hoses which conceal wires between desks and walls or the floor.  The CPU holder swivels 360 degrees for easy rear access.  Storage options include bookcases with optional door kits, mobile pedestal files, lateral files and a curved tambour unit.  Techno meets ANSI/BIFMA standards and is ADA compliant.

Bush Industries, Inc. is a leading global manufacturer of case goods and ready-to-assemble furniture for home and office, as well as a supplier of diverse surface technologies.  The company is headquartered in Jamestown, New York, with manufacturing plants in New York State, Pennsylvania, Mexico, and Germany.

Bush Industries and its lines of Bush Business Furniture and röhr™ furniture can be viewed during NeoCon at Merchandise Mart #1191.