Re-deploying showrooms with new furniture styles and the latest merchandising materials is key to the furniture retailer reasserting itself as the home furnishings
authority. Eric Morgan's comprehensive merchandising and branding program together with its dynamic furniture selections will allow the furniture retailer to compete effectively in these channels.In addition to the exciting
furniture to be showcased at April High Point Market, Eric Morgan will introduce a complete home theater and home office branding and marketing program designed to help retailers capitalize on this opportunity. Industry marketing
expert, Leo Levinson, will present a seminar on the integral components of an effective home theater/home office marketing strategy. As a special Market incentive, one retailer in attendance will win two sets of Eric Morgan home
theater furniture -- one for the retailer's showroom and one for use as a promotional giveaway.
Eric Morgan will back up its home theater and home office branding program with strong introductions in those categories. They include:
MASON HILLS - This dramatic theater collection achieves casual sophistication through contemporary design in a luxurious Butterscotch finish and pier lighting. It offers generous storage including dust-free electronics storage,
elegant curio display, and a video base that accommodates both conventional and flat panel TVs. The Adjustable Bridge and Piers nicely frame a PTV. The collection includes an adjustable bridge, entertainment piers, and video
base.
TUXEDO HOME ENTERTAINMENT - Combining the look of the traditional past with current, contemporary styling, Tuxedo's rich Merlot finish, Suede Gray accents and Satin Nickel hardware convey the formal and elegant look of
a finely tailored tuxedo. This one-piece, fully-assembled contemporary home entertainment center features diverse storage and frosted glass sliding doors that can either conceal the curio area or TV. It accommodates both
conventional and flat panel TVs.
TUXEDO EXECUTIVE OFFICE - The rich Merlot finish brings a warm look to the home office. Tuxedo's current, contemporary styling with traditional design elements come together thoughtfully in a
collection offering generous workspace, ample storage, durable melamine surfaces, and configurability to suit any office layout. The collection includes desk, credenza, credenza hutch, and storage piers.
BEAMER - This SOHO collection
features contemporary European styling at a value. It's attractive New Beech finish, Frosted Nickel hardware, and resilient melamine work surfaces create warmth in the workplace environment while standing up to the rigorous demands of
today's office. The Beamer Collection of fully-assembled, modular units enable space-planning flexibility. It includes desk, lateral file, drawer storage, and door storage.
While SOHO and home theater are the primary thrust of
the Eric Morgan's April introductions, three new bedroom collections are being shown which will significantly build-out it's offerings in this category. These include
PAVILION- This striking collection in an architectural
contemporary style has sleek crisp lines and a deep Mexican Mahogany finish. The collection features a queen size upholstered headboard, lighted frame mirror, dresser, nightstand and door chest, as well as an entertainment wall.
COPPER RIDGE- This bedroom collection in the rustic southwest tradition includes a queen head and footboard, nightstand, door chest, dresser and mirror. It has a Weathered Ash and stirrup drawer pulls with a Rustic finish.
BAYSIDE- The cottage look is captured perfectly in the Bayside Collection with its Antique White finish and design details including turned feet and drawer pulls, wainscot in the headboard and door chest, and wrought iron accents in
the headboard and mirror. It includes dresser, mirror, nightstand, queen headboard and door chest.
Eric Morgan manufactures traditional, contemporary, and transitional case goods for bedroom, entertainment and home office.
Eric Morgan's High Point showroom is located at IHFC W547.
Eric Morgan is a division of Bush Industries, Inc., a leading global furniture manufacturer. Eric Morgan manufacturers traditional, contemporary, and transitional case
goods for home and office. The company is headquartered in Jamestown, New York, with manufacturing facilities in New York State, Pennsylvania, Mexico, Germany, and Asia
