Jamestown NY- Leveraging its success with three Pinnacle
nominations, Eric Morgan is expanding its product offerings along family
lines with entertainment at the center of its strategy.
A traditional strength of Bush Industries, evidenced by two Pinnacle
nominations, the home entertainment category links Eric Morgan to the
two other categories demanding entertainment functionality: home office
and bedroom.
While entertainment and office/study pieces have been part of the bedroom
mix for many years, the convergence of entertainment and computing functions
is a relatively new phenomenon. Bush's other traditional strength, the
office category, evidenced by a third Pinnacle nomination, demonstrates
Eric Morgan's unique ability to capitalize on a trend that is reshaping
the home.
Bedroom
Eric Morgan will show three new bedroom lines at Fall Market, bringing
to six the number of unique styles it offers.
The Capastrano Collection's bold scale, transitional styling and European
Deco influence are presented in a Light Superb Oak laminate finish. The
six-piece collection retails for under $1,600.
Seneca is an entry-level bedroom and Eric Morgan's second pine offering.
The collection includes head, foot and side boards, as well as nightstand,
dresser and mirror.
Spring Garden is Eric Moran's first youth bedroom. With cottage retreat
styling and Antique White finish, the collection includes sleep, storage
and study pieces,
Entertainment
Building on the success of its Mason Hills Entertainment wall system in
Butterscotch laminate, Eric Morgan is introducing a Mason Hills Video
Base and Hutch for flat panel and DLP TVs. A second finish, Western Mahogany,
is being implemented for the wall system.
Entertainment SKUs have been developed for the Capastrano and Pavilion
collections, as well as a second Tuxedo Entertainment group to compliment
the existing one-piece entertainment unit.
Eric Morgan's new lines, as well as it three Pinnacle Award finalists,
will be proudly on display in the newly remodeled Bush Furniture and Eric
Morgan showroom located at IHFC W547, phone 336-882-4413.
Eric Morgan is a brand of Bush Industries, Inc., a leading global manufacturer
of case goods and ready-to-assemble furniture for home and office, as
well as a supplier of diverse surface technologies. The company is headquartered
in Jamestown, New York, with manufacturing plants in New York State, Pennsylvania,
Mexico, and Germany.
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