Jamestown, NY- Leading by Design isn't just Bush Industries' CES tag line. It's fact. Two of three finalists in the home entertainment category of the prestigious Pinnacle Design Competition were Bush designs. It's Tuxedo Entertainment Center took home first prize.
Bush's Tuxedo Entertainment Center, marketed under its Eric Morgan brand of set-up case goods furniture, was recognized by the American Society of Furniture Designers for itsdesign excellence during the Ninth Annual Pinnacle Design Achievement Awards ceremony held during Fall Market at High Point, NC in October.
In announcing Tuxedo Entertainment's first-place award in the home entertainment category, judges sited its "exceptional value with a great use of mixed materials and an excellent combination of storage and display."
A panel of 12 independent judges evaluated the entries based on strict criteria that includes value to consumers, visual appearance and function, use of materials and application of production technology. Thirty percent more entries were received this year, according to Christine Evans, executive director of ASFD. The number of 2004-2005 submissions was an all time high as well.
Bush's design team is lead by Joe Miller, Senior Vice President of Product Design. The lead designer for the Tuxedo and Mason Hill collections is Walt Shaw.
"Design is a series of alternatives with no one 'right answer,'" said Shaw. "It is created, not discovered."
In addition to it's strong showing in the home entertainment category, Bush's Tuxedo Executive home office group achieved finalist status in the home office category. Bush places heavy emphasis on developing collections with matching entertainment and home office pieces. "Technological convergence has blurred the line in home furnishings, as well as between PCs and TVs," said Jim Schmidt, Vice President of Marketing & Merchandising at Bush.
Tuxedo's elegant design combines the look of Sheraton style with today's off-the-floor airy appeal. This handsome 36" Entertainment Center has numerous features that enable a state-of-the-art home theater system while integrating seamlessly into the home with its storage and curio display functionality. When the center entertainment section is in use, sliding frosted glass doors move to the sides and conceal the left and right-side curio areas. When the entertainment functions are not in use, the doors slide to the to the middle to reveal the curio displays and their beautiful halogen lighting that cascades around the keepsakes.
Like most home entertainment centers marketed by Bush, Tuxedo accommodates both the latest in home entertainment technology and older or "conventional" technologies. This gives the unit greater versatility, not only in the eyes of the consumer, but also for the retailer who must get the greatest utilization out of scarce floor space. All Bush entertainment products are also tip tested against stringent standards established by Underwriters Laboratories that are intended to protect consumers and their children.
Bush will share it's latest home entertainment furniture, including the Tuxedo and Mason Hills HECs, at the Consumer Electronics Show in Las Vegas between January 6 - 9, 2005. Bush Furniture's show space is #25905 located in the Las Vegas Convention Center, South Hall 2, Ground Level.
Bush Industries, Inc. is a leading global manufacturer of case goods and ready-to-assemble furniture for home and office, as well as a supplier of diverse surface technologies. The company is headquartered in Jamestown, New York, with operations in New York State, Pennsylvania, Mexico, China and Germany.. |
